America has the highest rate of small business ownership in the world, in large part because a main tenet of the American Spirit is entrepreneurship. Small businesses continue to pop up all over the country, but they often face much greater challenges since they have to compete with big corporations. Small business owners want to be able to reach out to a greater number of potential customers and clients, but often they don’t know how to do that. Since small companies have much fewer resources than bigger ones, they aren’t always sure about what their next step should be, and they don’t know how to get their name out as well as big companies do. Fortunately, most small companies can greatly expand their influence today without spending massive amounts of money on advertising budgets. All they have to do is create a great website, which can seriously increase their credibility, and the first step in that process is purchasing the perfect domain name.
Many people who don’t have a lot of experience with creating websites think that the first step they need to take is to find a great programmer who can develop a flashy website. While it’s really important for business websites to look professional, it’s also incredibly important to make sure people can actually find those websites. That’s why small business owners need to place an emphasis on making sure they choose simple and attractive domain names. Most small businesses don’t have as many clients or customers as they’d like to, and they hope to use the internet to gain some free publicity and then more business as a result. So when those businesses think about what web address they’d like to use, often it can be to their advantage to use an address that is tightly related to the services or goods they focus on. If there aren’t enough customers who know the name of your company, then instead of just using a web address that is your company’s name, you could attract more people by naming your website after your product. For example, instead of trying to bring more traffic to the website “johndoessurfboards.com,” you’d probably have more success with the website “bluesurfboards.com” if that’s what your company sells. By keeping your web address easy to understand, you also make it easier to find in search engines, and no matter what product or service your small business deals with, you can find several great domains that will attract new interest in your company.
Once you have decided upon a few domain names that you like, it’s a good idea to register as many extensions that are related to those names as you possibly can. By owning the rights to every web address that is similar to the domains you’ve chosen, you can make sure that other businesses aren’t able to register those websites and try to divert traffic away from your own website. Small business owners have to work hard to keep their companies competitive, and an important part of that is making sure they protect their brand by guarding themselves against their competitors.